Predictive analysis and data mining

Limites des outils usuels de BI

The classical BI tools and technologies: reporting, multidimensional cubes, trend charts etc. allow only partial use of our data pools. They inform us only on the past (reporting) or the present (trend charts), with at best, the possibility to make certain correlations (cubes).

The data mining and predictive analysis approach goes beyond these aspects. Thanks to advanced statistical methods, it becomes possible to anticipate certain trends, to understand certain behaviors better or to optimize certain operations or processes.

Application fields of Coheris SPAD for Data Mining :

• Segmentation of sales points, strategic segmentation of clientele, socio-spatial typologies (geomarketing)… for better targeted and more efficient marketing campaigns
• Appetence score for a product type, attrition score (risk of leaving for the competitor), analysis of buying behavior (sales slip)… to establish better customer loyalty and to develop additional sales.
• Processing customer satisfaction surveys, popularity surveys, image reports… to better understand the perception that your customers have of your products and services.
• Evaluation of credit or fraud risks, in the bank or insurance
• Identification of significant factors in the manufacture of non-conforming parts, to improve the industrial production process..

Coheris SPAD facilitates all the advance work for data preparation

(extraction, handling, conversion) and offers a very vast palette of directly applicable methods. From the time you have validated your model, it also facilitates implementation in the complete database.

Strenghts 

• An integrated data mining studio covering all your requirements
• A very vast field of applications, in very different sectors
• Supports and facilitate all the phases of a study

Formations Coheris SPAD data mining