Coheris announces the launch of Smarter Links, a unique initiative in the customer relationship market

Suresnes, February the 7th, 2012

Customer information and Business Intelligence are the key axis of development for the companies. Dedicated to these themes, the Smarter Links site, www.smarter-links.com collects all the "latest news" on the subject and positions the sharing of experience and highlighting of the best practices at the centre of its editorial approach.

With its main objective of offering, to its readers, targeted and quality information, this book of trends combines all the additional information discussing all the uses regarding customer relationship, Business Intelligence and its developments: Social CRM, SaaS, Big Data... ; so many additional subjects highlighted through interviews of professionals of the sector and the final users.

For this, an editorial team headed by Dorian Marcellin will follow out an important monitoring procedure and distribute the information published (trends, solutions, experts, business, sectors, meets) under the different titles. Beyond these elements, Smarter Links also attempts to be a free exchange zone where readers can contribute, comment on the articles published and start a debate on subjects concerning customer relationship and Business Intelligence. In this regard, the editorial team will give great importance to the intervening experts (final users, suppliers, integrators, consultants).

Fortified by these elements, Smarter Links wants to position itself as a dynamic and convivial exchange place, but also as an on-line documentary resource, where customer relationship professionals can access a volume of qualified information which will enhance their knowledge and be a useful aid in selecting approaches adapted to their needs.

Dorian Marcellin, of Smarter Links: "The passion for environments related to customer relationship and Business Intelligence technologies is the basis of the launch of this new project. We aim to keep this space independent, informative and objective. In order to guarantee the freshness and quality of our contents, we will constantly monitor, synthesize and propose several tools favouring the contributions of our readers who will be the main actors of this initiative. "