Beiersdorf optimizes the management of its marketing activity

" We are very satisfied of our choice. The Coheris SFA solution meets all our requirements: Those of the marketing department, sales management, key account managers and particularly the field teams."

Erwin De Backer – Customer Service Manager Beiersdorf Belium

Result of 120 years of expertise, Beiersdorf today is an international leader in the market for beauty and skin care and it expects to remain so. To carry forward its ambitions, the Group chose to provide its sales force with the SFA solution from Coheris.

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